Our Mission
At Starwood Hotels & Resorts Worldwide, Inc., we are dedicated to protecting your privacy and safeguarding your
personally identifiable information. Starwood's mission is to consistently exceed our guests' expectations in terms
of the products and services we provide to our business and leisure travelers. We strive to create an experience
that is responsive to our guests' needs by using the information you entrust us with responsibly. Starwood is
committed to respecting your privacy and adhering to the principles of applicable data protection and privacy laws
throughout the world.

We have provided this Privacy Statement as an explanation of the information we collect, how we use it, and how
the use of this information can benefit your experience on our web sites and during your relationship with us. We
wish to help you make informed decisions, so please take a moment to read the sections below.

THE WORLD OF STARWOOD
TYPES OF INFORMATION WE COLLECT
PURPOSE FOR COLLECTION, PROCESSING, AND DISCLOSURE
CONSENT
DATA TRANSFERS ACROSS INTERNATIONAL BORDERS
ACCESS TO PERSONALLY IDENTIFIABLE INFORMATION
SECURITY SAFEGUARDS
ON-LINE TECHNOLOGIES
LINKS TO OTHER WEB SITES
MINORS
CONTACT US
UPDATES TO THE PRIVACY STATEMENT

THE WORLD OF STARWOOD:

In order to provide multiple access points to the services and products we offer, Starwood Hotels & Resorts
Worldwide, Inc. operates directly, or through its affiliates or service providers, many web sites, including
www.starwood.com, www.starwoodhotels.com, www.starwoodvo.com, www.sheraton.com , www.stregis.com,
www.westin.com, www.luxurycollection.com, www.whotels.com , www.alofthotels.com, www.lemeridien.com,
www.preferredguest.com, www.spg.com, www.fourpoints.com, and www.starwoodgolf.com. Any one of these
web sites may ask for and collect personally identifiable information in order to enhance your experience
and provide you with relevant information.

TYPES OF INFORMATION WE COLLECT:

Starwood collects information about our guests and visitors to our web sites so that we can provide an experience
that is responsive to our guests' and visitors' needs. Information may be collected as part of: (i) fulfilling
reservation or information requests, (ii) purchasing products, (iii) registering for program membership, (iv)
submitting a job application, or (v) responding to communications from us (e.g., surveys, promotional offers,
or reservation confirmations). We endeavor to collect information only with your knowledge and with your
permission if necessary.